While quotes are often in the first part of the release, you can also use one to end the piece or place it anywhere else that makes sense. You can also include a quote from the CEO or another relevant executive. Take into consideration that concerns and issues differ for local publications and trade journals.
When your firm has a new hire, you can send the information about their position and their responsibilities to local print and digital outlets in addition to placing the announcement on your company blog.
How to Write a New Employee Press Release by Ruth Mayhew - Updated October 25, Press releases generate enthusiasm and what better way to give readers an opportunity to learn more about your company, its mission and the type of people you hire than to publish a story for "immediate release.
Proofread and Edit Carefully. You can also get a few quotes about the community where they will be living, especially if they are new to the area. Who is the press release about.
This personalizes the press release and helps readers put a face with the name and position. Provide the headshot either as an attachment or more preferably, as a downloadable file from your media area or from an online media room.
This will tell your readers that nothing follows. Can go above the headline or below. How to Write a New Employee Press Release by Ruth Mayhew - Updated June 27, Press releases generate enthusiasm and what better way to give readers an opportunity to learn more about your company, its mission and the type of people you hire than to publish a story for "immediate release.
Executive-level appointees often have professional bio photos; choose the best one to accompany your press release. About the Company Boilerplate Information This is the place where you can write briefly about your company.
And that can mean new prospects contacting you asking you to sell to them. Also include "For more information, contact: Take a walk in their shoes to understand their perspectives and concerns.
We use this new hire questionnaire to gather information and are sharing it with you for your use. Make a list of media outlets. Where is your company located. Press releases can be very helpful in spreading the word about community service or interfaith-related events.
Observing where media outlets run personnel announcements can help identify proper contacts. You can always include a bit more detail in their biography sheet. We value you and we're glad you're a part of our team. This means that including your local information is critical.
This should be a regular component of your public relations activities. For example, if she has enjoyed tremendous career progression in this industry over several years, begin your draft bio with a brief statement about her entry to the field.
Optimization Include relevant keywords. When you provide value early on, your readers can decide whether to stay or go. They can gain exposure for the organization in the business section of the local newspapers and on websites of local broadcasters.
These days most outlets prefer to receive releases via e-mail, but every now and again, there will be an outlet that prefers postal mail or even fax. Develop the Body of the Press Release The body of your press release should expand the content of the first paragraph.
By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
Placing the person in front of a plain, light background will avoid distractions such as windows or antennae. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important.
It should read easily and make your news sound exciting to a general audience. Next, provide some background information on the program or event. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release. Use the rest of the body to explain the who, what, where, when, and why of the big news you're announcing.
Finally, end your press release with an "About Us" section where you briefly 81%(64). Press releases announcing personnel appointments are a mainstay of public relations.
They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. Launching a press release announcing new hire will help get buzz rumbling around not only about your new employee, but also about your business in general.
The sample press release for new hires above will show you how to write a press release announcing a new employee in the most professional and appropriate way. The title of your press release should include the new hire's full name, position and, of course, your company name.
If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one. Boost your brand’s discoverability and maximize results for your campaigns.
Our website has 3 times as many visitors and search referrals and 4 times as many average monthly page views than competitors*. And the click through rate on press releases is shown to be % higher than the average for click throughs on organic search results*.Write a press release announcing your hire